Complete Small Business Internet Guide
by: Bev Walton-Porter, send
by: QUE, go
to the web site
have a business, you have a rudimentary understanding
of the Internet and you know you want to put
your business online - now what? If you need
to know how to get from here to there, but you're
a small business owner and not a techno-genius,
The Complete Small Business Internet Guide is
you won't find in this book is a lot of unnecessary
hype, confusing terms or confusing language. What
you will find is 272 easy-to-understand pages covering
all-important subjects for the small business owner,
such as how to use the Internet to manage your
business, whether e-commerce fits small business
needs and how 'Net marketing differs from traditional
that's just the tip of the proverbial iceberg.
Business owners will also learn the finer points
of Web site creation, how to register your own
domain name (with an explanation of what exactly
a "domain" is) and how to unlock success
with strategic search engine placement.
Still not sure your business should even be on the 'Net?
Before readers tackle the finer points of setting up a cyber
shop, the authors familiarize their audience with facts that
will make even the hardened e-commerce skeptic take notice,
such as the fact that commercial Websites are doubling at
LEAST every six months.
An earnest discussion is undertaken regarding whether the
'Net should be considered a serious tool for conducting business,
Internet security digital IDs, how to know if your transactions
on the 'Net are really secure ones.
In chapter three, there's an extremely handy section which
covers business productivity links, and it's a fair bet this
section will quickly become dog-eared from frequent use.
Divided into sections covering books and magazines, communications,
electronic news (or e-news), human resources, insurance,
Internet and legal help, taxes and more, you'll find a full
11 pages of must-have links.
Ready to tackle the facets of savvy marketing, eye-catching
public relations, audio and video Web communication, not
to mention Internet law and intellectual property issues?
This book will sail you seamlessly through all of these waters
- with answers laid out in very down-to-earth layman's terms.
Finally, chapter 12 discusses why smart positioning on
the Web is the key to your business's success. Readers get
a brief overview of strategic Web positioning, META tags,
phantom Web pages, no-no's to avoid when submitting to search
engines, and how to verify your Web site's listing on a regular
As a bonus, purchasers of this book receive a free CD-ROM
which includes a 45-day trial version of Microsoft FrontPage
'98 and 30 days of Netcom hosting/access service. To assist
in learning the elements of FrontPage '98, readers need only
to flip over to chapter 9, which devotes itself solely to
the usage of the program.
ready to stake your claim on the endless frontier of the
Internet, The Complete Small Business Internet Guide
will provide you with everything you need to get your business
up and running without trial and error, wasted resources
and needless confusion. If you're looking to strike gold
in cyberspace, here's the perfect, concise guide to help
you begin mining in the right place!
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