four is the point at which this book begins to build on
Color Confidence and surpass it—it's all new ground
from here. This chapter covers the printing of items like
proof sheets and albums as well as the application of border
effects and treatments. The chapter focuses on the use
of Photoshop in this area. The coverage of proof sheets
and border treatments is comprehensive but I feel that
more coverage should have been given to the creation of
albums and some of the creative approaches in this area.
second section of Photo Finish covers print labs and
services and the reasons for using them. Chapter five,
the first in this section, covers the selection of a
Print Lab to work with and the various methods of preparing
your files for this type of processing, as well the different
media types and available processes, output preparation
and the kind of questions to ask of a Lab before you
decide to work with it.
six discusses the alternative of using an online print
service and the merits of using such services. Storing
your images online with such a service and being able
to order from an online album can be extremely useful.
In addition, your family members and friends can also
view images online and order prints. Many of these kinds
of services can also place your images on additional
products such as mugs, calendars and greeting cards.
Although the authors focus on one service in particular
they do mention others that are available. One of the
coolest ideas featured in this chapter is the concept
of producing a bound book from your photos.
next section in this book covers the subject of a web
presence for your photography. The three chapters in
this section cover the process of planning your web site,
hosting, posting images and maintaining the site. Chapter
seven covers web site planning and how to determine the
goals for your site and discusses the things you need
to know when looking for a host for your site and the
importance of selecting the right host and domain name.
The chapter also briefly covers the tools that are available
for creating a photo based web site. It's all quite thorough
and does an excellent job of explaining many of the options
available, including an overview of software which is
focused on generating web galleries.
Going Live chapter focuses on the actual creation of
the web site with good coverage given to issues like
navigation, file type and sizes, and naming conventions.
There's even some coverage of image theft, an important
issue which affects every visual artist out there (and
if you don't consider it a danger bear in mind that someone
out there could be making money from your photos or work
without your knowledge). This chapter also briefly discusses
search engine optimization and the impact your design
has on how easily people can find you.
third chapter in this section covers the publishing and
maintenance of your web site. It provides hints for keeping
your site looking fresh and on updating and managing
your site. It briefly covers the importance of using
site statistics to determine what needs to be updated
and what needs to be expanded.
fourth section covers the concept of digital slide shows
and how to produce and display them. The first chapter
talks about the technologies available, the costs associated
with each type and the relative merits of each approach.
The second chapter covers optimizing your images for
slide shows and again touches on the importance of color
management in your workflow. The nice touch here is that
the authors focus on the concept of your display and
projector as an output device. The final chapter in this
section covers the process of authoring your slide show
and looks at the software solutions available, the process
involved and considerations for content and design.
final section of Photo Finish covers methods of showing
and selling images. Chapter thirteen covers the various
options available for mounting your photos. Other topics
include conservation mounting, permanent mounting, cold
and dry mounting and laminating, and matting your images
using considerations such as size and color. Framing
is touched upon very briefly and to be honest this chapter
could most likely have been a lot bigger as the final
presentation of your images and photos needs a lot of
consideration in light of its impact on your work.
final chapter covers different avenues for getting your
photos exposed and potential markets and outlets for
selling photos and images. Although it briefly covers
some decent opportunities and makes some good points,
I felt the chapter was a little rushed because there's
still more to the story. However the book is supported
by a web site which has quite a few links to resources
and information which significantly add to the experience
of the book and the knowledge it imparts. The web site
also provides some nice examples of Photoshop actions
and examples of approaches for your web gallery.
with Color Confidence some of the coverage could have
been more in-depth. Some of the examples didn't adequately
explain the technology being used.
coverage of the process of finishing and presenting your
work. Easy to follow. As with Color Confidence there
is no attempt by the authors to try and impress readers
with technical jargon. John Canfield and Tim Grey have
collaborated on a book for all digital photographers
irrespective of whether all you have is a decent point & shoot
camera or one of the latest Digital SLRs. This book does
an excellent job of covering much of the necessary information
you will need for finishing and selling your photos.